Technology has helped reduce the wide gap between small businesses and large, financially powerful companies. With the power of digital innovations and technology, a small business owner can reach just as wide an audience base as any large corporation. If they know how to utilize the different digital solutions available to them, they can even […]
Business Technology: Utilizing Digital Innovations for Growth Read More »
Marketing is a critical component of any business. It helps drive traffic and generate leads for a company, but digital marketing takes it one step further by providing more opportunities for prospective customers to find your company. It is fast-paced and ever-changing, which means that successful businesses need an experienced team on their side. In
Understanding the Importance of Digital Marketing for Businesses Read More »
Digital marketing encompasses many tasks, most of them difficult, time-consuming, and often prone to error. For these reasons, it wouldn’t make sense for a company to handle all digital marketing tasks internally, especially in small businesses. Whether your business is small or large, outsourcing digital marketing tasks can lead to increased efficiency and marketing efficacy—which
The Average Cost of Outsourcing Digital Marketing Tasks Read More »
Advances in various technologies enabled a wide range of industries to move forward and embrace these technological changes. Products and services are now more precise. Businesses deliver better products. Consumers demand more seamless services because they know it is possible. Can you imagine demanding for your internet to go back in less than five minutes
How Technology Helped Industries to Be Precise Read More »
Most entrepreneurs build their brands with the intention of making money. During the first few years, the goal is to create enough revenue to cover all the costs and expenses. During the succeeding years, the next goal is to grow and expand the business. But then, 20% of companies fail only after two years of
Why Is It So Hard to Maintain a Startup Brand’s Financial Stability? Read More »
The key determinant of a successful marketing strategy is when you make a sale. That’s why brands advertise the benefits of their product or service. It’s their way of encouraging consumers to experience those benefits for themselves. But if consumers aren’t happy with how a product or service is sold, how would they be convinced
User Experience: an Important Digital Marketing Strategy Read More »
Transactions, conversions, sales, and product deliveries usually mean the end of the customer experience. Businesses already reached their goal, getting people to purchase products or services to make a profit. The customer also received answers to their questions and finalized their decisions to buy what the business is offering, thus ensuring satisfaction on their side.
What Consumers Expect from Digital Transactions Read More »
It’s easy to underestimate the limited power of mobile devices. Size-wise, a smartphone would certainly be puny compared to a PC. Computing-wise, a tablet can no way compete with a laptop. But mobile devices have a strength that allows them to rule over heavier hardware. It’s basically their portability. When you have something you can
Understanding the Merits of a Mobile App for Your Business Read More »
In the Business Case for Remote Work study released on January 12 this year, Global Workplace Analytics quantified the benefits of remote work. Results show that if 48 million American employees work from home 2.5 days a week, each employee can save $3,000 a year. This includes the cost of the time they spend commuting
Platform-based Digital Workflows Lead the Way Read More »
The public had no idea how vulnerable they are to serious illnesses every single day. Although there have been studies that prove that public spaces are teeming with germs, people were not convinced. It was only until the arrival of a new virus that causes a respiratory disease called COVID-19 did the threat become real
COVID-19 Changed Our Cleaning and Hygiene Habits Read More »
