July 22, 2021

Why Is It So Hard to Maintain a Startup Brand’s Financial Stability?

Most entrepreneurs build their brands with the intention of making money. During the first few years, the goal is to create enough revenue to cover all the costs and expenses. During the succeeding years, the next goal is to grow and expand the business. But then, 20% of companies fail only after two years of […]

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user experience

User Experience: an Important Digital Marketing Strategy

The key determinant of a successful marketing strategy is when you make a sale. That’s why brands advertise the benefits of their product or service. It’s their way of encouraging consumers to experience those benefits for themselves. But if consumers aren’t happy with how a product or service is sold, how would they be convinced

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