Meeting people is still an essential part of doing business. Emails and calls have limits, so you need to go out and network. Among the best tools that you can bring along during these events are your business cards. They are small, compact, and you can give them out like candy. With a memorable business card, people will remember your business.
Here’s how to make a card that people will like and remember:
Limit Your Information
Your business card is a small item. Filling it with too much information makes it feel crowded. It is a better idea to limit your text to a few lines. Some business cards are so full of text that it can be confusing. Make an impact with minimal lines. Your company name, your name, and a way to contact you are what’s important. That is three lines and you deliver all the text information you need. The rest of the card can be all visual, which makes it stand out.
Match It To Your Company
All-white business cards were popular in the past but it doesn’t reflect modern tastes. People want something that reflects a bit of personality. Ensuring that your business cards show the tone of your business. For example, creative companies will want to showcase their abilities and their cards are often a great show of art and design. For more professional companies, you don’t have to be boring. A clean and elegant card can show you are serious about your business without making people think you are careless.
Partner With a Good Printer
The quality of your business card will also affect how people will treat it. Printed on cheap cardboard, it won’t last a day. But if your printer does its best, then you can expect recipients to treasure it. Ask your potential printer what sort of special services they can provide and what materials they work with. For example, a printer that can print letterpress cards and uses fancy card stock is better than one that only prints directly on basic cardboard. The best printers will allow your design to shine.
Always Double-Check
It can be a problem when you send out a flawed final design. It is a good idea to double-check your work before you send it out to your printer. Since you print out hundreds of these cards, having a mistake on all of them can be costly for you. It would be a good idea to have a test run for a card to be printed while the final design gets a check before you confirm your print order.
Consider Unique Approaches
Some companies create business cards that can fold to become small display boards or even make wooden ones that look like particular products. Be creative and think about ways to make your business card memorable with unique gimmicks and designs.
Business cards are a great reminder to potential clients. Being able to hold it and read it in their hands, these cards are a physical sign of your business and not an email from someone invisible. When you hand out a great business card, people might remember your company easily.
