• Webinars can be used to introduce your new products, services, and industry trends.
• Live streams offer companies a chance to show off their personalities and build relationships with their audience.
• Online workshops provide customers the opportunity to learn something new regarding the business and its industry.
• Virtual networking events allow participants from all over the world to meet each other and form meaningful connections.
• Podcast interviews are a great way to provide value and build trust between businesses and their followers.
With the digital world rapidly expanding, there are many opportunities to launch events that can help boost your brand awareness. Whether these events involve bringing people together virtually or hosting a webinar, there are many ways to engage with potential customers and build relationships. Here are a few events you could launch as a part of your digital marketing campaign.
Webinars
Hosting webinars is an effective way to reach a large audience while still having meaningful conversations with them. You can use webinars to introduce new products and services, talk about industry trends, and more. Plus, you can make recordings available to those who weren’t able to attend live, so they don’t miss out on any of the valuable insights you shared during the event.
Live Streams
Live streams are a great way for businesses to show off their personalities and humanize their brands by interacting with their followers in real time. It also allows them to build relationships with their audience by responding to comments as they come in and create an engaging atmosphere around the event itself.
Additionally, you can set up a major live stream event by hiring a professional corporate public speaker. They can help to craft a powerful message that resonates with your audience while touting the advantages of your brand and services. They can also help answer any questions your viewers have, creating an even more interactive atmosphere.
Online Workshops
Many people turn to online workshops for professional development or simply for fun activities on the weekends, so this could be an excellent opportunity for businesses looking for ways to engage with customers in a unique way. Companies could host online workshops on topics related to their industry, such as branding or marketing tactics, giving customers a chance to learn something new while also building connections with other attendees and gaining insight into what they do and offer.
Virtual Networking Events
While networking events might not sound like the most exciting thing in the world, when done right, they can be highly beneficial for businesses looking to expand their network and reach new audiences. By organizing virtual networking events — where participants can easily connect via video chat — companies can provide an opportunity for people from all over the world to meet each other and forge meaningful connections that could potentially lead to future business collaborations or partnerships down the line.
Podcast Interviews
Interviewing different people from different industries is an excellent way for businesses to provide value by curating exciting content that consumers may not find elsewhere. This type of content helps establish trust between the company and its followers, making it easier for them to convert into paying customers if they choose to. Not sure who to interview? Here are some examples:
Employees
Interviewing employees is a great way to show followers what the company culture is like and how your team works together. You can also highlight the people behind the brand, allowing customers to get to know them better.
Industry Experts
Having conversations with industry experts will not only give your audience valuable information about what’s going on in your field, but it can also help establish credibility for your business. You can even ask them to provide advice on how your customers could best utilize your products and services.
Clients and Customers
Talking to current and previous clients and customers is an excellent way to get more insights into how they use your products or services, as well as what their experience was like working with you. Additionally, this type of content can help you build trust with potential customers who may be considering a purchase.
Influencers
Reaching out to influencers in either the same industry or related industries can help businesses build relationships with people who have large networks, as well as gain visibility across new audiences.
Podcast interviews can easily be promoted across multiple channels, including social media platforms like Instagram Stories or Twitter which will help increase visibility further still!
Launching digital events is a great way to boost brand awareness and reach new customers. Whether it’s hosting webinars, live streams, online workshops, or virtual networking events, all of these can help you engage with potential customers in meaningful ways that will build relationships over time.
Additionally, podcast interviews are an excellent tool for curating interesting content and gaining visibility across different channels. With the right combination of digital marketing tactics, there’s no limit to what your business can achieve!
